Each time you log onto your social media accounts or check the news online, you probably scroll past advertisements and articles about the newest diet and exercise fads. Even more interesting is the fact that you’ll see them repeatedly for a few weeks or months and then never see them again.
Actively attempting to improve your health and fitness can be difficult when the Internet is flooded with these sensational news articles about the latest discoveries in health and fitness. But they never seem to stand the test of time.
How Fads Become Fads
Most of the time that fads become mainstream, they’re actually achieving this level of notoriety due to public figures, sometimes even medical professionals. Not only does this lead to the rapid spread of invalid scientific data, but it’s also highly concerning.
For the most part, fads are actually based on some scientific studies. Most people wouldn’t buy into a new diet or exercise regimen if there was no scientific evidence that it truly worked.
The issue is that the studies that these claims are based on are usually unconfirmed by additional studies and are in the beginning phase of research. That means that one study may have proven this result in a single participant, but there’s no guarantee that these results are consistent and would occur in all populations.
Fads become fads because word spreads quickly. They also become wildly popular because they’re advertised as quick fixes to chronic problems or as magic cures to many health conditions or diseases.
Basically, when people believe that they can put in minimal effort and receive drastic results, they’re much more likely to buy-in.
A Subtle Departure
Fads usually disappear as quickly as they arrive, usually as a result of additional scientific research that disproves the initial claims. However, there are several other reasons that fads eventually fade away from the public eye.
Here are a few.
● There are other factors that affected the results of the original study. Basically, there was no way to prove that the intervention method contributed directly to the results.
● Further studies were unable to confirm the same results as the original study.
● The diet or exercise fad was eventually linked to negative consequences like injury, malnutrition, or death.
● The researching organization may have a history of falsifying study results or the study was biased. Perhaps a company of manufacturer funded a study that would boost sales or attention toward their company.
● The intervention method was based on pseudoscience that had absolutely no scientific backing.
Before you adopt lifestyle, changes based on claims you’ve read about in the media, the most important thing you can do is see if it stands the test of time. If the concept fades over the period of a few weeks or months, it’s probably not scientific fact and won’t provide the benefits it claims.
Participation in fad diets and exercise programs may lead you to think that you’ll experience quick results without putting in much effort. But, like most things in life, you’ll get out of it what you put into it.
That’s especially true when it comes to health and fitness. In these areas, there are no magic cures and you’ll be required to apply a significant amount of time and effort in order to finally reach the goals you set.